Growth
Turn traffic into measurable growth.
Most competition sites can take an entry. Few can tell you where the entrant came from, what they cost or which page earned them. Search foundations are built in, and your own analytics and advertising accounts connect in minutes.
Technical SEO
Search foundations you do not have to build.
- Server-rendered pages
- Competition, category, winner and content pages arrive as complete HTML, so search engines read what players read.
- Metadata and canonicals
- Unique titles, descriptions and canonical addresses per page, with social sharing metadata.
- Structured data
- Organisation, breadcrumb and page markup generated from your real content. No invented reviews or ratings, ever.
- Sitemap and robots
- Generated for you, and closed automatically while a site is in Build Mode so a preview is never indexed.
- Redirects on migration
- Old addresses from a previous site can be carried across, so earned rankings are not thrown away at cutover.
Your accounts
You own the account. The platform connects to it.
Enter the identifier from your own Google, Microsoft, Meta or TikTok account. The data lands in your property, under your login, and stays yours if you ever leave.
- Google Analytics 4 and Google Tag Manager
- Google Search Console and Bing Webmaster Tools
- Microsoft Clarity
- Google Ads, Microsoft Ads, Meta Pixel and TikTok Pixel
Tags load only after a visitor consents, and only from the vendors you have switched on. The site’s content security policy allows nothing else.
Reporting
Revenue, by the channel that earned it.
- First-touch attribution from campaign parameters, click identifiers and referrer
- Sessions, registrations, purchasers and entry revenue per channel
- Funnels from landing to first entry, view to purchase, and top-up
- Retention and engagement measures, each with one written definition
- Responsible-play indicators reported beside revenue and never optimised
Content
Pages that keep earning after the draw.
Winner pages, category hubs and closed competitions are content. They build the record players look for and the pages search engines return to, long after a draw has finished.
- Winner and draw pages published as part of the normal workflow
- Category pages that gather related competitions
- A creative studio with a marketing compliance check before anything is approved
Questions
About growth tools.
Does PrizeHQ see my analytics data?
Your Google, Microsoft, Meta and TikTok data stays in your own accounts. The platform stores the identifier that loads your tag, not the vendor’s reports.
Are marketing tags loaded before consent?
No. Non-essential tags wait for the visitor’s choice, and consent prompts are not an experiment surface.
Is email and SMS marketing included?
Messaging with consent and suppression handling is part of the platform. Provider connections for delivery are being integrated and are not yet self-service.
Go deeper
Keep exploring.
Your competition business can start here.
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